The Marketing Strategy Starter Kit
A simple short course to guide you through the development of your winning brand marketing strategy, without the overwhelm and complicated jargon.
What you’ll learn
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Who are you here to serve? What are their pain points? What are their aspirations? What else are they interested in? What motivates them to buy?
I’ll guide you through my unique process of defining your ideal clients and customers and how to reach them.
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“People don't buy the best products. They buy the products they can understand the fastest.”
I’ll teach you how to write simple yet powerful copy that actually converts.
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I’ll teach you how to amplify your brand to start generating consistent sales.
My simple process will help you map out your customer journey by determining which marketing channels are right for your brand.
Course Outline:
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1. Your Marketing Funnel Strategy
Let’s ensure your hitting your audience with the right message at the right time. I’ll take you through the meanings of TOF, MOF and BOF and guide you on the process of capturing and converting your ideal clients and customers.
Let’s ensure your hitting your audience with the right message at the right time. I’ll take you through the meanings of TOF, MOF and BOF and guide you on the process of capturing and converting your ideal clients and customers.
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2. Defining your ideal clients/customers
You’re not for everyone, and that’s a good thing.
In this lesson, we get clear on who exactly you are here to serve, and how to convey to them that your brand is here to help them find a solution to their problem.
You’re not for everyone, and that’s a good thing.
In this lesson, we get clear on who exactly you are here to serve, and how to convey to them that your brand is here to help them find a solution to their problem.
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3. Copywriting 101
"People don't buy the best products. They buy the products they can understand the fastest."
In this module, we will go through storytelling, features vs benefits and I’ll take you through my signature process for creating copy that converts.
"People don't buy the best products. They buy the products they can understand the fastest."
In this module, we will go through storytelling, features vs benefits and I’ll take you through my signature process for creating copy that converts.
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4. Amplifying your brand to generate consistent sales
In the final lesson, I’ll guide you through the simple ways to market your brand and start converting your customers.
We discuss the appropriate channel mix for your brand and how to define your customer journey.
In the final lesson, I’ll guide you through the simple ways to market your brand and start converting your customers.
We discuss the appropriate channel mix for your brand and how to define your customer journey.
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I’m your host, Shakira
As a marketing coach I am committed to helping soul-led entrepreneurs attract and convert their ideal clients via marketing strategies, manifestation techniques and mindset work.
I've made it my MISSION to provide you with simple, clear advice for you to develop your own authentic and aligned marketing strategy.
I am literally obsessed with helping women with their Marketing strategies which is why I am offering the Marketing Strategy Starter Kit at a super accessible price. It might be a short course but trust me, it's freaking POWERFUL!
Course FAQ
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The MSSK was designed for business owners who might be feeling little scattered with their Marketing plans.
Most likely you will have been in business for less than two years and have yet to establish a strategy for creating content that builds and converts your aligned audience.
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Throughout the Marketing Strategy Starter Kit, I'll be there to guide you through developing a plan that feels authentic to your unique brand.
By the end of the course, you will have a simple, clear marketing strategy to follow.
You'll finally learn how to attract your ideal clients by writing copy in the most simple yet powerful way AND I'll show you how to map out your client journey so the whole process feels effortless.
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There is roughly an hour worth of video content. Including both watch time, and time to complete your strategy, the course will likely take approximately three hours to complete.
Pricing
Dive into the course and get started on your marketing strategy immediately. You’ll receive 12 months access to the four pre-recorded modules, plus you’ll also receive access to any new updates to the course during your enrollment period. Please note no refunds.