HI, I’m SHAKIRA.
Mum. Marketing Strategist. Projector. Scorpio.I’m totally obsessed with marketing and business.
I’ve been in the industry for over 13 years, starting my career working on international brand campaigns at some of the world’s leading agencies in London and Melbourne, where I became an expert in messaging, digital marketing and project management.
In 2020, I had a huge spiritual awakening and dove into the world of manifestation, spirituality and personal development.
After that, I realised I had no desire to keep climbing the corporate ladder, so I started my entrepreneurial journey freelancing as a Meta Ads Manager — and it grew (and took a few side quests) from there.
I’ve co-founded a multi-six-figure financial services business with my partner Beau, created and sold online courses, launched a podcast, worked with coaches and personal brands behind the scenes, and became a mum to my daughter Mia in 2023.
And through all of it, I’ve realised there are three things I’m exceptionally good at:
Messaging. Marketing strategy. Social media.
my super power
is looking at your messaging across your content, offers, sales pages or ad copy and immediately pinpointing what’s not landing, what’s getting lost and what needs to shift to create more clarity, authority and demand.
I’m deeply passionate about working with spiritual entrepreneurs, lightworkers and conscious leaders because I believe the world genuinely needs more of their work.
My own life has been changed by people I discovered online who were brave enough to share what they knew, tell their stories and build a platform around their ideas.
Now I get to help other people do the same.I don’t believe in forcing every business into the same framework.
Your brand has its own voice.Your community has its own vibe. Your business has its own season, strengths and way of doing things. My job is to help uncover the strategy that makes sense for you, and then help you actually execute it.